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On November 9th WPS Health Solutions was honored with two awards during the 2016 eHealthcare Leadership Awards ceremony for their redesigned TRICARE For Life beneficiary portal launched in October 2015. WPS received the following awards: Gold Award – Best Patient Access and Convenience, HMO/PPO or Other Insurers and Award of Distinction – Best Overall Internet Site, HMO/PPO or Other Insurers
Some 230 healthcare organizations, representing a broad industry spectrum, received recognition for their outstanding websites and digital communications at a special presentation in Las Vegas on November 9 during the Twentieth Annual Healthcare Internet Conference. A total of 116 individuals familiar with healthcare and the Internet judged the entries.
“2016 continues to be a thrilling time in healthcare marketing and ehealth, a fact plainly reflected by this year’s award entries,” says Mark Gothberg, eHealthcare Leadership Awards chairman. “Significant improvements have occurred in website design, service content, and operational support. Video, audio, and other rich media forms are playing a major role in engaging current and potential customers. In addition, the majority of sites are now optimized for mobile, in recognition that most people access the Internet with their phones and tablets.”
Gothberg notes that social networking platforms have become important communication and business-focused vehicles and function as key complements to other marketing activities.
“A large number of organizations feature marketing campaigns that purposefully align websites and other digital communications with traditional media,” Gothberg adds. “These initiatives tend to show a high return on investment.”
Winners of platinum, gold, silver, and distinction awards represented 17 industry classifications, from hospitals and health systems to pharmaceutical firms and online health companies. Awards were given in 15 different categories: Best Mobile Communications, Best Patient Access and Convenience, Best Site Design, Best Healthcare Content, Best Interactive, Best Care/Disease Management, Best Annual or Special Report, Best Special Event Site, Best Doctor Directory, Best Social Networking, Best Rich Media, Best Marketing Campaign, Best Overall Internet Site, Best Intranet, and eHealth Organizational Commitment.
Judges looked at how websites and other digital communications compared with others in their organization’s classification. They also reviewed entries based on a proprietary multi-point standard of Internet excellence. The best overall Internet site category, for example, had to address more than 40 factors.
“Competition was especially strong among large hospitals, healthcare systems, physician-focused sites, and managed care organizations,” says Gothberg. Best Healthcare Content, Best Site Design, Best Marketing Campaign, Best Social Networking, and Best Overall Internet Site categories drew the most entries. There were also a large number of entries in the Best Rich Media, Best Mobile Communications, and Best Doctor Directory categories.
The eHealthcare Leadership Awards program was developed and first presented 17 years ago by Health Care Communications, Rye, NY. The Twentieth Annual Healthcare Internet Conference was sponsored by Greystone.Net, an Atlanta-based strategy firm.
Major supporters of the Awards were New York-based Adprime Health, a large ad network that targets the health market online; Coffey Communications, a Walla Walla, WA-based company whose expertise includes healthcare content and website design and development; Customized Communications, Inc., an Arlington, TX-based medical publishing company that specializes in women’s wellness; Farmington, CT-based Evariant, a leader in leveraging big data analytics; Denver-headquartered Healthgrades, a leading online resource for comprehensive information about physicians and hospitals; Influence Health, a Birmingham, AL-based supplier of an integrated digital consumer engagement and activation platform; Medicom Health Interactive, a Minneapolis-based developer of evidence-based health and wellness software applications for online consumer engagement; and Truven Health Analytics, an Ann Arbor, MI-based provider of cloud-based healthcare data, analytics, and insights. Other supporters were BroadcastMed, eHealthcare Strategy & Trends, MobileSmith, ndp, Palantir.net, Private Health News, and StayWell. AVID Design lent assistance.
For more information, please visit http://www.strategichealthcare.com/